Brand for me depends on use of vehicle, committing to changing x number of miles for that usage, etc.  Redline has always been a good choice for me when I can find it.  I think the words out on it being a solid product in my area, so not always readily available.  I also use Valvoline in the bag as well for my vehicles I change on or before recommended schedule.  Haven't had a diff go out with either brand.  Honestly, if you use the right one, a name brand, and change often enough for DD it probably doesn't matter for most.  Changing it on or before needed is key though.